Media Institution

Our task was to research different media institutions related to movies and to identify the similarities and differences between a high-budget, mainstream film and a low-budget, independent film.

What is the main film going audience?
I think that the main film going audience would be teenagers because most of them have part time jobs but no financial commitments. Therefore, they have spare money to spend and like to spend lots of time socialising with friends and the cinema is a great way to do this.
How do cinemas make most of their money?
Most of the money that cinemas make from ticket sales is used to pay the production companies so that they have permission to screen the film. Most of a cinemas profit is made from selling snacks and refreshments to their customers (eg. popcorn, sweets and drinks).
How do you get a film into the cinema?
Cinemas will pay production companies for the permission to screen a film in their cinema. However, independent films are difficult to get into a regular cinema and the creator may have to pay the cinema to screen it.
What does a distributor do?
A distributor is in charge of making a film accessible to an audience. This could be either in the cinema or on DVD.

Film Institution from lhn100